New work: Peak Organic logo refresh.
Peak wanted to revamp a logo that had served the brand well for years, but had grown a bit dated. The logo no longer echoed the feeling of the current state of the company, the industry, or the market in which it exists.
I worked with Tugboat Creative to evolve the logo elements into a more solid, stable, timeless format. The other elements of packaging will be left to tell the story of “Organic, delicious ingredients.”
